Fresh from a name change, Cyprium Mining (TSXV:CUG) may not yet be on investors' radar. However, that's likely set to change given the company's unusual business model. At first glance, Cyprium's strategy — to use a "hybrid" exploration and production model to create value for shareholders — appears fairly straightforward. After all, aren't most mining companies striving to bring mines into production, generally while exploring for new prospects? However, a closer look at what Cyprium is doing shows that its ideas are a little less run of the mill. Case in point: as the company notes on its fact sheet, it's already made an initial production decision for its Northern Mexico-based Las Cristinas copper-silver project, which doesn't have any established mineral resources or reserves as defined by NI 43-101. In addition, no feasibility study has been completed for the project. Explaining that potentially risky move to Copper Investing News (CIN), Alain Lambert, Cyprium's director and chairman, said, "Cyprium Mining has made this initial production decision based on historical production records, the results of the recent sampling program and the collective experience of its senior management team, led by our president and CEO, Andre St-Michel. These people each have between 35 and 42 years of individual experience, most of it in Chihuahua state in Northern Mexico, where our project is." For investors, the advantage of the approach is that it prioritizes cash generation over shareholder dilution. Essentially, bringing Las Cristinas into production as soon as possible will allow Cyprium to avoid equity financings, instead using cash generated from production to fund future activities. If that still sounds risky, take heart — Lambert reassured CIN, "[t]he approach employed at Cyprium is the same that our senior team has used in the past with other projects."