Why E-Commerce China Dangdang (DANG) Stock Is Tanking Today

NEW YORK (TheStreet) -- E-Commerce China Dangdang (DANG) shares are down -8.16% to $14.85 on Thursday after the Chinese business-to-consumer e-commerce company guided third quarter revenue below analysts expectations.

The company said that it expects to see third quarter revenue of $322.4 million, below analysts expectations of $326 million.

Revenue for the second quarter was $316.1 million, yielding profits of 6 cents per diluted share, 4 cents better than analysts were expecting.EXCLUSIVE OFFER: See inside Jim Cramer’s multi-million dollar charitable trust portfolio to see the stocks he and Stephanie Link think could be potentially HUGE winners. Click here to see the holdings for FREE.

TheStreet Ratings team rates E-COMMERCE CH DANGDANG -ADR as a Sell with a ratings score of D+. TheStreet Ratings Team has this to say about their recommendation:

"We rate E-COMMERCE CH DANGDANG -ADR (DANG) a SELL. This is driven by several weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. Among the areas we feel are negative, one of the most important has been poor profit margins."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

DANG Chart DANG data by YCharts

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