Why Twitter (TWTR) Stock Is Gaining Today

NEW YORK (TheStreet) -- Shares of Twitter (TWTR) are up 1.36% to $43.86 after the company unveiled Promoted Video today as a beta product that could be a boon for its revenues when fully rolled out, Adweek reports.

Twitter will sell Promoted Videos on a cost-per-view model, charging advertisers when a video ad begins playing—following the standard practice among digital video sellers. Brand marketers can also analyze the impact of their campaigns with metrics such as completion percentage and whether organic videos outperformed paid efforts or vice-versa, Adweek said.

How many beta brands are on board wasn't revealed. And when exactly it will become available to the general population of advertisers appears to be up in the air.

At the same time, the move expands on the social platform's Twitter Amplify program, which has let brands share in-tweet video clips since May 2013, Adweek noted.

 
 

TWTR ChartTWTR data by YCharts

EXCLUSIVE OFFER: See inside Jim Cramer’s multi-million dollar charitable trust portfolio to see the stocks he and Stephanie Link think could be potentially HUGE winners. Click here to see the holdings for FREE.

More from Markets

Inside Carnival's Mind Blowing New Horizon Cruise Ship (Video)

Inside Carnival's Mind Blowing New Horizon Cruise Ship (Video)

Jim Cramer: The 10-Year Yield Could Go to 2.75%

Jim Cramer: The 10-Year Yield Could Go to 2.75%

Oil Slumps, Gas Spikes Ahead of Holiday Weekend; Assessing the Chipmakers--ICYMI

Oil Slumps, Gas Spikes Ahead of Holiday Weekend; Assessing the Chipmakers--ICYMI

Week Ahead: Wall Street Looks to Jobs Report as North Korea Meeting Less Certain

Week Ahead: Wall Street Looks to Jobs Report as North Korea Meeting Less Certain

Dow and S&P 500 Decline, Energy Shares Fall as U.S. Crude Oil Slides 4%

Dow and S&P 500 Decline, Energy Shares Fall as U.S. Crude Oil Slides 4%