Bulls Come Back to Interpublic

By David Russell of OptionMonster

Interpublic (IPG) broke out in May, and now the bulls are back.

OptionMonster's tracking programs detected the purchase of 5,000 January 20 calls for $1.05. Volume was more than triple open interest at the strike, which indicates new positions were initiated.

Calls lock in the price where investors can buy the advertising stock, letting them ride a rally with limited risk. Their cheap cost can also result in significant leverage if shares move in the right direction. (See our education section.)

Interpublic rose 0.15% to $19.53 yesterday, and is up 9% in the last three months. It lit up our screeners several times before that move, yielding huge profits for traders who followed the unusual activity. Improving results have supported sentiment.

Total option volume was twice average amounts, with calls outnumbering puts by more than 5 to 1.

(A version of this post appeared on InsideOptions Pro yesterday.)

This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.

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