NEW YORK (TheStreet) -- Apple (AAPL) increased iPhone subscriber numbers according to the latest U.S. smartphone survey from comScore (SCOR), ahead of the long awaited release of Apple's next iPhone, slated to be launched in September.
According to data from the firm's Mobile Lens/Mobile Metrix report, more than 173 million Americans owned smartphones in the second quarter, good enough for a 71.6% market penetration, up more than 4% from the first quarter results.
Apple saw a nearly 1% jump in market share over the three months ending in March, as Apple's share grew to 42.1% from 41.4% in the quarter. During the quarter, Apple shipped 35.2 million iPhones, on its way to generating $37.4 billion in revenue.
Shares of Apple were up 1.21% to $95.63 in late morning trading in New York.
Samsung's market share saw an even bigger jump in the quarter - going to 28.6% from 27% market share. That corresponds with Samsung introducing its flagship Galaxy S5 in the quarter.
In the same period, the other handset makers on comScore's top 5 list all posted market share losses. LG dropped 30 basis points to 6.4%, Motorola lost 50 basis points to 5.9%, while HTC lost 60 basis points, coming in at 4.8%. Those results include HTC One (M8) flagship model released near the end of the first quarter. LG's high-end G3 and Motorola's budget Moto E handsets handsets both began shipping to the U.S. market late in the second quarter.
When it comes to mobile smartphone platforms, Google's (GOOG) Android software still rules the roost but lost market share to Apple's iOS. According the the latest comScore figures, Android dropped 0.3% to 51.9% of U.S. smartphone subscriber,s while iOS and Microsoft's (MSFT) Windows Phone platforms both saw gains. iOS jumped to 42.1% from 41.4%, while Windows Phone saw a slight gain to 3.4%, up from 3.3%.