By Chris Lau for Kapitall. Rumors are swirling again that Apple ( AAPL) will announce an iPhone 6 as early as September 16th. If an iWatch is announced, along with a refresh to the iPad, this could send Apple shares much higher than current levels. Apple stock recently came close to $100, but backed off as markets retreated. Specifications Apple is widely expected to boost the display size of the iPhone to at least 4.7 inches and as big as 5.5 inches. If true, Corning ( GLW) and GT AdvancedTechnologies Inc. ( GTAT) would benefit from the iPhone refresh. Corning recently reported quarterly results that hurt its stock price. The maker of Gorilla Glass reported lower gross margins. In Q2, its margins dropped 300 basis points from the prior year to 41.6%. Gorilla glass sales did not improve this year. Corning might be facing competition from GT Advanced, which received upfront payments from Apple to develop sapphire. The firm now has over 2,000 sapphire furnaces in Arizona. Strong Fall and holiday season expected The timely iPhone release will benefit Apple’s fall and holiday quarters. Though profit margins for the iPhone are still strong, consumers took a liking to Android phones in recent years. Thanks to Samsung and other device makers, phones with larger more comfortable screen sizes found strong demand. In recent months, Samsung reported lighter demand for its flagship Galaxy smartphone. To compete effectively against Apple, Samsung will need to attract consumers with features other than a large screen size. Bright future for Apple Ultimately, this is Apple’s time to shine again when the iPhone is refreshed. Still, the bigger story will relate to how Apple integrates its Beats acquisition with iTunes, an iWatch, and a refresh to the iPad.