Macy’s today announced a new campaign, “Weddings with Clinton Kelly,” providing a treasure trove of big-day advice and helpful resources for couples. Starting this month as “Wedding’s Best Man” for Macy’s, Clinton Kelly will lend his lifestyle, fashion, entertaining and etiquette expertise through a new online hub, macys.com/weddingswithclintonkelly. As part of the campaign, one lucky couple also will win a $10,000 registry courtesy of Macy’s and a trip to New York City to shop with Kelly.
Macy's teams up with lifestyle expert Clinton Kelly to offer new resources for brides and grooms-to-be via macys.com/weddingswithclintonkelly (Photo: Business Wire)
“Clinton Kelly has long been a valuable member of the Macy’s family, and we’re excited to embark on this collaboration to help our customers as they enter one of the most exciting chapters of their lives,” said Martine Reardon, Macy’s chief marketing officer. “In addition to useful content and tips for each step of the wedding planning process, one lucky couple will have the opportunity to receive one-on-one tips from Clinton and a $10,000 registry to furnish their dream home.” Weddings with Clinton Kelly As a former host of TLC’s longest-running primetime reality series, What Not to Wear, author of multiple style and entertaining books, and current moderator for ABC’s The Chew, Kelly is known for providing fabulous advice that women love. A part of Macy’s family since 2005, Kelly has offered his unique blend of fashion expertise and style secrets to customers through special events, online content and more. Now, in collaboration with Macy’s, the lifestyle authority will lend his advice via a new online hub – macys.com/weddingswithclintonkelly. The guide features a comprehensive collection of articles and videos to help build the perfect registry, including tips on choosing the right flatware and fine china, bedding, and kitchen essentials. Kelly’s famed fashion advice also will live on the site, covering topics such as how to accessorize the gown in smart ways, big-day beauty tips and how to dress for all the big events coming up – from engagement parties and showers to the bachelorette and rehearsal dinner.