MasterCard (NYSE:MA) and SFX Entertainment (NASDAQ:SFXE) today announced a multi-year global partnership that will bring innovative technology solutions to the SFX platform and further strengthen MasterCard’s commitment to being an experiential brand in music and entertainment. Acting as a technology partner, MasterCard will simplify the way hundreds of millions of electronic dance music (EDM) fans worldwide can access SFX events, engage with content and connect with their community. Through its Priceless platform, MasterCard will also create surprise and delight experiences for fans, starting this fall.
- Through a single sign-on solution powered by MasterCard, SFX fans will be able to book and access events, navigate venues, download content, order merchandise, manage their personal loyalty profile and interact with fellow community members – all in a simple and seamless way.
- Starting this September, MasterCard cardholders will be surprised by unique Priceless experiences and can benefit from privileged access around SFX events and content.
- Over the coming months, the two partners will also start rolling out a suite of enhanced user experiences for SFX fans, leveraging MasterPass, MasterCard’s digital payment solution, as well as other innovative technologies.