Today Yahoo (NASDAQ:YHOO) announced that advertisers can now buy campaigns, both direct and programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ:SCOR) vCE®. Yahoo is the first publisher to fully integrate vCE® throughout its ad buying and reporting platforms in an effort to unify all available data for advertisers. “Brands are reaching their audiences through multiple channels and need a consistent way to measure results across their campaigns,” said Eric Lange, VP of Product at Yahoo. “As we innovate to deliver a unified solution for advertisers, integrating comScore vCE® with Yahoo ad platforms provides advertisers with one place to buy, measure and analyze campaigns against all available data. That’s something advertisers can’t get anywhere else today.” Now, through Yahoo, advertisers can:
- Buy campaigns that ensure audience delivery for display and video using all available sources, including comScore, whether buying direct or programmatically.
- Use comScore vCE® data to get the best synthesized, most complete view of audiences on Yahoo sites and across the web, making verification and measurement across channels with one common metric the easiest it’s ever been.
- Set up measurement for their campaigns in one simple step and skip the labor-intensive tagging process.