In trading on Thursday, shares of the iShares U.S. Consumer Goods ETF ( IYK) entered into oversold territory, changing hands as low as $96.4101 per share. We define oversold territory using the Relative Strength Index, or RSI, which is a technical analysis indicator used to measure momentum on a scale of zero to 100. A stock is considered to be oversold if the RSI reading falls below 30.In the case of iShares U.S. Consumer Goods, the RSI reading has hit 28.4 — by comparison, the RSI reading for the S&P 500 is currently 42.7. A bullish investor could look at IYK's 28.4 reading as a sign that the recent heavy selling is in the process of exhausting itself, and begin to look for entry point opportunities on the buy side. Looking at a chart of one year performance (below), IYK's low point in its 52 week range is $87.01 per share, with $100.87 as the 52 week high point — that compares with a last trade of $96.49. iShares U.S. Consumer Goods shares are currently trading off about 0.8% on the day.