In developing the all-new 2015 MKC small premium utility, The Lincoln Motor Company strived to create a vehicle that displayed the company’s commitment to quality and craftsmanship.
While many automotive leathers are dried in two hours, Deepsoft leather is dried for 16 hours, with the slow process helping to create its soft, buttery feel.“Deepsoft leather is unique from any product we’ve ever made, truly a luxury cue exclusive to Lincoln,” said Ray Torrance, Lincoln account manager for Bridge of Weir in Troy, Michigan. “We’re thrilled to be so closely associated with an exciting new product like the Lincoln MKC.” Scottish Leather Group also adheres to animal welfare principles that are important to Lincoln. The leather supplier adopted the Five Freedoms set of principles, drawn up by the Farm Animal Welfare Council, to encourage farmers to maintain practices that provide lifestyles that take into account the animals’ needs and natural behaviors. The appearance of Deepsoft leather is one of numerous quality and craftsmanship cues that were emphasized during the development of the MKC. Lincoln’s newest vehicle also offers the new Lincoln steering wheel, French stitching on the instrument panel and seats, and authentic, open-pore wood trim to accentuate the vehicle’s elegant interior. About The Lincoln Motor Company The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles through 2016. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com . Follow us on Facebook at facebook.com/lincoln. About Bridge of Weir Bridge of Weir Leather Company, Ltd., is a wholly owned subsidiary of Scottish Leather Group, Ltd. Bridge of Weir has produced quality leathers since 1758, and has serviced the auto industry since 1905. For news, photos and video, visit media.lincoln.com Follow us on Facebook at facebook.com/lincoln