NEW YORK (TheStreet) -- The streaming music industry continues to grow as companies find new ways to secure users and gain market share from the decline in CD sales.
Apple's (APPL) $3 billion deal to acquire Beats Electronic, a music-streaming service and popular headphone maker, moved closer to completion on Tuesday after the European Union approved the deal. Another giant, Google (GOOGL) acquired Songza earlier this month.
Now, add Rhapsody International to the roster. Although the parent company of Rhapsody and Napster has served as an online music store since 2001, the company joined forces with T-Mobile last month to bring users Rhapsody unRadio, an Internet radio service that gives consumers access to a catalog of more than 30 million songs, radio stations around the world, infinite skips, and no ads for $3.99/month.
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"Our recently launched radio service underscores our commitment to giving mobile fans even more ways to discover and download great music," said Paul Springer, senior vice president, for the Americas and chief product officer for Rhapsody International during an announcement on Tuesday.
This union provides Rhapsody with access to potential customers and subscribers while giving T-Mobile the ability to secure customers, both new and old. As a result, Rhapsody has just announced that it has passed its two million subscriber mark. Although far below Spotify's reported 10 million monthly paying subscribers, this boost could keep Rhapsody in the running to gain market share.
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