NEW YORK (TheStreet) -- Consumers are increasingly moving towards larger smartphones, according to a new global survey from Netbiscuits, which should be welcomed news for Apple (AAPL) and its upcoming iPhone.
According to the Q2 Global Web Trends report, U.K.-based Netbiscuits found the average physical size of mobile phone screens in use has been increasing worldwide. All segments over 4 inches increased share compared to last quarter. The survey shows the fastest growth came in the 6-inch and larger category which, it concludes, is a good indicator of how the industry is likely to evolve over the next 12 months.
The 242-country survey found that while South Koreans are most likely to be using the largest screens - and Kenya and South Africa the smallest - the greatest shifts towards phablets (5 to 5.9 inches) came from the United States, Canada and Australia.
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The results are right on target for Tim Cook-led Apple, who is reportedly preparing two larger iPhone models for release later this year. One version of the iPhone is said to have 4.7-inch display with a 5.5-inch screen model following shortly thereafter. Apple is expected to announce the new phones as soon as the middle of September.
In Apple's most recent quarter, it generated $37.4 billion in revenue, as it shipped over 35 million iPhones during the period.
Apple shares were off 0.46% to $98.56 in early morning trading in New York.