EMERYVILLE, Calif., July 29, 2014 /PRNewswire/ -- Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, is taking its passion for healthy living to the beach as part of the 2014 Vans U.S. Open of Surfing. Uniting surfers, skaters and BMX riders in Huntington Beach, Calif. for the largest action sports festival in the world, Jamba Juice will serve up its new freshly squeezed juices to athletes, media and event VIPs during the event finals from July 31 - August 3, 2014.
"The U.S. Open of Surfing and the healthy, active lifestyles of these world-class athletes perfectly align with the Jamba Juice vision of inspiring and simplifying healthy living," said Julie Washington, senior vice president and chief brand officer of Jamba Juice. "With our freshly squeezed juices, we blend in the good with whole fruits and vegetables to make consumers great tasting products that provide consumers and athletes, such as the U.S. Open surfers, with the nutrients and energy they need to feel their best and perform their best all year long." Jamba Juice is expected to distribute more than 2,000 of its new freshly squeezed juices on site to event VIPS. Additionally, event-goers can take part in a fun Jamba Juice photo booth opportunity at Sponsor Village from July 31 – August 3, 2014 to show how they "Blend in the Good" using #JuiceByJamba for a chance to win Jamba Juice gift cards. Making it easier than ever for athletes and spectators alike to blend in more fruits and vegetables into their diets, every 16 oz. freshly squeezed juice at Jamba contains at least two servings of fruits and/or vegetables. With ingredients like Orange, Apple, Pineapple, Ginger, Kale, Carrots, and Chia Seeds, these unique blends provide more of the key nutrients, vitamins, minerals and fiber found in whole produce and make fresh juicing more accessible for all, especially for those on-the-go. The 2014 Vans US Open of Surfing, owned and operated by IMG, will run from July 26 to August 3. All events are free and open to the public and can be viewed daily on the live webcast at www.vansusopenofsurfing.com. The surfing event will also be syndicated internationally by IMG Media, bringing all the live action to more than 110 countries around the globe. About Jamba Juice CompanyFounded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of April 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848). Media ContactsCindy Coppolacindy@finnpartners.com (609) 432-8099 AlexaRae Antekeier firstname.lastname@example.org (312) 329-3913