NEW YORK (TheStreet) -- In their eternal hunt for something new and exciting, investors find a few winners and a lot of dogs. A study shows that many would like to dabble in the single-family home rental market -- but it's not easy to do, and the risks are scary.
The survey, by OCR International, a market research and consulting firm, found that 59% of 1,009 adults it polled said they'd be interested in investing in single-family rentals, or SFRs, that have been a hot area in the past few years for professional investors.
"Increasingly, individual investors are following the lead of institutional investors and are looking to real estate investing as an alternative to traditional, low-yielding bond and mutual fund options," said Don Ganguly, CEO of HomeUnion, a real estate management firm that sponsored the research. "These investors are attracted to the potential for income and for asset allocation, not the prospect of a quick gain by house flipping."
Real estate holdings can help diversify a portfolio because housing prices depend on factors different from those driving stocks and bonds. And real estate offers a potential income stream from rents. That can be attractive today given the stingy yields on traditional income producers such as bonds and certificates of deposit.
Low home prices and fast-rising rental rates have drawn record numbers of professional investors into the SFR market. Ganguly says about one in five homes bought last year was an investment rather than a primary residence. And early this year about 40% of home sales were for cash, which is common in investment purchases.