Will This Price Target Increase Help Starbucks (SBUX) Stock Today?

Story updated at 9:50 a.m. to reflect market activity.

NEW YORK (TheStreet) -- UBS raised its price target for Starbucks (SBUX) to $90 from $87 Friday.

Starbucks fell -2% to $78.82 in morning trading.

The analyst firm reiterated its "buy" rating for the company. Starbucks' fiscal third quarter lived up to lofty expectations, UBS analysts Keith Siegner and Dennis Geiger said.

"We could see temporary pressure on shares following commentary that F15 earnings guidance could be at the lower end of the official +15-20% range behind potential commodity pressure and digital and employee investment," the analysts wrote. "However, against a still challenging macroeconomic backdrop, we're not phased considering the pressure is largely discretionary investment driven. We would view any weakness as a buying opportunity in this unique multifaceted quality growth story."

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Separately, TheStreet Ratings team rates STARBUCKS CORP as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate STARBUCKS CORP (SBUX) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in net income, good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity."

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

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