Williams-Sonoma, Inc. (NYSE:WSM) today announced several strategic organizational changes to position the company for continued growth. The announcements were made by Laura Alber, President and Chief Executive Officer. Chief Marketing Officer Pat Connolly will assume the position of Chief Strategy and Business Development Officer. In this role, Mr. Connolly will work closely with senior management to refine the company’s long-term strategy, including the development of new businesses, and the evaluation and execution of acquisitions and alliances that can provide significant growth. Ms. Alber commented, “Pat has devoted the past thirty-five years to building the company’s multi-channel strategy and has been a driving force in our e-commerce growth. In this role, Pat will combine his knowledge of the company, as well as the investment and venture communities to identify opportunities with significant potential that leverage our core competencies. Pat will also oversee all corporate communications, including continuing to partner with Chief Financial Officer Julie Whalen on investor relations activities. Mr. Connolly commented, “I am excited to work with our outstanding leadership team to identify and capitalize on opportunities that can further enhance shareholder value.” Chief Information Officer John Strain has been promoted to the position of Chief Digital and Technology Officer. In this new role, Mr. Strain will assume additional responsibility for the company’s digital and direct marketing efforts. “John’s proven track record as CIO over the past 8 years, and his almost two decades of experience in e-commerce technology will enable us to further integrate the rapid developments in digital technology into every aspect of our business,” commented Ms. Alber. Felix Carbullido has been promoted to the position of Chief Marketing Officer, succeeding Mr. Connolly and reporting to Mr. Strain. “Felix brings a broad range of experiences across merchandising, e-commerce, and executive management to this position. Felix is a proven leader, under whom the Pottery Barn direct business has become one of the largest and most profitable in the U.S. In his new position, Felix will oversee the marketing across all our brands,” commented Mr. Strain.