NEW YORK (MainStreet) – While Black Friday has become a cherished holiday tradition, Cyber Monday still has its skeptics. The term was invented just a few years ago by the National Retail Federation’s Shop.org, and not everybody is on board: CNN today called it a marketing gimmick, insisting that it’s not even the biggest online shopping day of the season. Plus, many retailers were offering their Black Friday deals online over the weekend, making it possible to snag low prices without braving the mall.
Still, marketing gimmicks have a way of catching on, and the term is now common enough that online retailers almost feel obliged to offer deals on the Monday after Thanksgiving. And consumers have also caught on, as 107 million people are expected to shop online today. If you were too busy to shop this weekend, or you just have an aversion to malls, here are a few of the best Cyber Monday deals happening now.
If you need proof of the odd relationship online retailers have with Cyber Monday, look no further than Amazon. The retailer started offering Black Friday “lightning deals” early last week, with each deal only available for a limited time. It continued to do so through today, but at some point over the weekend changed the banner from “Black Friday” to “Cyber Monday.” Aside from the name change, the deals are just as solid as they were for Black Friday. Lightning Deals that are currently available include a 1 TB hard drive for $67.32 (marked down from $101.74) and a Tony Hawk autographed skateboard deck for $139.99 (marked down from $299.99). And if you aren’t quick enough with the mouse, there are a number of other Cyber Monday deals that aren’t as time sensitive, like Hot Fuzz on Blu-ray for $10.99 (marked down from $26.98).
The big-box retailer likes to go big, so it’s not about to limit its sales to one day –apparently, this is Cyber Week. Today, iPod Touch bundles are starting at $210, and if you get the bare minimum bundle – which includes the 8 GB model and an accessory kit – you’ll save about $34.
As always, Overstock offers discounts on everything from electronics to toys to bedding. It also offers sporting goods, like this golf club set for $112, marked down from $148.54.