New Retailers Get Into the Holiday Toy Game


Barnes & Noble and other retailers have been quick to expand toy offerings this year. That's because toys have proven to be relatively strong sellers despite the uncertain economy.

Barnes & Noble Inc. said Thursday it is experimenting with 3,000-square-foot toy boutiques in five test stores in the Northeast.

The areas will offer toys like Legos, LeapFrog educational toys, Crayola andAmerican Girl crafts.

The bookseller, based in New York, also said it has expanded smaller toy departments in stores nationwide.

In the toy boutiques Barnes & Noble is testing, there will be a station to let kids play with Barnes & Noble's new Nook color electronic book reader and its children's books.

Barnes & Noble isn't the only store expanding is toy selection. Borders Group Inc., the nation's second largest bookseller, said in September that it's expanding its assortment of educational toys and games and will start to sell Build-A-Bear craft kits.

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