NEW YORK (TheStreet) -- Black Friday is apparently kicking off in full force this weekend.
Although typically these Black Friday ads are released the day after Thanksgiving, Black Friday deals are starting this weekend at many big-box retailers, as each look to capture shoppers' dollars earlier.
Given that consumers are still looking for the best bargains and are working with a limited budget, retailers are rushing to steal share.
Sears (Stock Quote: SHLD) is among the first to offer these pre-Black Friday deals. The department store, which has been struggling over the past several years, will offer doorbuster deals on flat-panel televisions, washer and dryer combos, cookwear and appliances, this Friday and Saturday.
According to reports, the company also plans to open on Thanksgiving Day for the first time ever. Sears will open from 7 a.m. until noon, according to CNBC, which cited a leaked circular.
Sears' Kmart division typically remains open on Thanksgiving.
Wal-Mart (Stock Quote: WMT) announced this week that starting on Saturday and lasting for two days (or as long as supplies last), it will slash prices on select flat-panel televisions. Vizio's 26-inch LED HDTV will be cut to $198 from $298, the 32-inch will go to $298 from $348 and the 55-inch will be reduced to $898 from $1,098.
Wal-Mart will offer other electronic deals throughout November also, courtesy of its "The Amazing Walmart Electronics Event," which will include a Compaq computer for $288 and $50 gift card for the Sony PlayStation 3 Move bundle.
Best Buy (Stock Quote: BBY) is attempting to one-up the discount giant with its own pre-Black Friday sale, which began this morning and will run until Saturday.
The electronic retailer's deals will occur in-store only, and include an eMachines laptop with AMD V-Series CPU for $280, undercutting Wal-Mart's price on a similar laptop by $8. Best Buy is also selling Sony's PSP Go for $150 from $199, HTC's Droid for $100 (half the original price) and Samsung's BDC-5500 Blu-ray player for $120 from $180.