Budweiser wants you to have a cold one on them.
The beer giant is planning to a launch a new ad campaign Monday in order to revitalize its brand. As part of this campaign, Budweiser will host a happy hour for one day only, offering free samples of its beers in bars across the country.
The event, which Budweiser has labeled “Budweiser National Happy Hour” is scheduled for Sept. 29. At the moment, there are no details about what time this event will take place or which bars will be involved, but believe us, the MainStreet staff will not sleep until we found out.
According to USA Today, the folks at Budweiser are particularly concerned that the brand has taken a hit in recent years.
“Bud unit sales were down 9% last year and are down the same this year, says Beverage Marketing Corp. Beer drinkers have lost loyalty to Bud for the past seven years, research firm Brand Keys reports. Bud's ranking among national product brands slipped from 16th in 2003 to 220th in 2010,” the paper reports.
So basically, the company wants you to drink in order to like it more. Sounds like a good plan to us.
Check out this MainStreet’s list of the 20 most improved global brands.
—For a comprehensive credit report, visit the BankingMyWay.com Credit Center.