There are three things that make BrewDog’s End of History beer newsworthy. First, it’s 55% alcohol, which makes it the strongest beer brewed in the world… maybe even the strongest in the history of beers. Second, it’s priced at $765 a bottle, making it the most expensive beer on the market. (Just 12 bottles were produced.) And, finally, it’s packaged inside of a dead, preserved animal. Four squirrels, seven weasels and a hare were used as packaging materials for the potent brew.
Yup, that’s right: The Scottish found a way to unite beer and road kill.
Those searching frantically for an explanation can check out the video to see what inspired them to brew the beer, and perhaps more pointedly, why they put it in a dead animal. The story, apparently, involves rival German beer brewers killing a plushie squirrel, named Mr. Stoat, with a sausage link. This squirrel was only trying to protect Brew Dog's owner by sacrificing himself to the German competitor's wrath. While we doubt this story’s overall authenticity (Germans don’t really dress like that anymore, do they?), the company’s website offers some more practical insight.
“In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits,” the site reads.”This beer is an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time. The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.”
The site goes on to explain that the beer’s name was inspired by the work of philosopher Francis Fukuyama, who defined history as the evolution of the political system and traced it through the ages until he got the Western Democratic paradigm.