NEW YORK (AP) — Wendy's is introducing a line of new salads such as Apple Pecan Chicken and BLT Cobb as the fast-food chain tailors its sales pitch to focus on "real" ingredients to appeal to foodies.
The company is also testing breakfast again across the country. Chief Marketing Officer Ken Calwell says he expects to know more about moving into that growing restaurant segment as early as later this year.
The line of four salads is available nationwide starting Friday. The salads retail for $5.99, about $1 more than the previous Garden Sensations line. The chain introduced those in 2002.
Calwell says Wendy's is targeting people who care about ingredients and what they eat. He says the focus will be expanded to burgers, chicken and possibly breakfast.
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