NEW YORK (TheStreet) — Facebook: the new entrant to the small-business word-processing wars.
Facebook, the largest social-networking company, and Microsoft (MSFT) (Stock Quote: MSFT) began a fascinating beta test. Branded "Docs," the test service integrates a way-stripped-down version of Microsoft Word — (MSFT) think Microsoft Works of old — (MSFT) and plunks it into the slew of Facebook applications such as calendering, groups and events.
(MSFT) Microsoft's move with Facebook, just weeks before Microsoft is set to commercially roll out Office 2010, matches Google's (GOOG) (Stock Quote: GOOG) rebuild of its Google Apps suite of Web-based word processing, spreadsheets and other office tools earlier this year. Initially, Facebook's Docs was billed as a consumer-oriented product. And that's certainly true. But I have been on the system for about a week now and chatting with Microsoft representatives about the product. And without question, Facebook's riff on Microsoft raises fascinating opportunities — (MSFT) (GOOG) and challenges — for smaller firms.
And it has earned itself a prime spot on the small-business software must-know list.
For those of us who have struggled tracing Microsoft's steps into cloud computing, Docs is impressive. The service runs from a user's existing Facebook account, meaning no traditional, torturous Microsoft software setup. Simply click over to Docs from any old Facebook account and you'll find the traditional Microsoft Word interface baked into a Facebook page. There's no goofy online log-ins or directories to manage, like Microsoft Office Live.
(MSFT) (GOOG) And though only basic features are supported here — editing, styles, spell checker, and simple clip and image tools — all those features run well. Type enters in real time. Layout and control technologies are solid. Particularly when Silverlight, Microsoft's advanced Web coding language, is installed, Docs offers a more sophisticated interface than Google's Apps.