Years from now there will be a VH1 retrospective on the first decade of the 21st century and toward the end we will come to the section on Tiger Woods. The segment will note his ascendency but really focus on the golf wunderkind’s fall from grace. And while it all started to unravel when the public learned about his affinity for sex with attractive women, despite his marriage to another attractive woman, the end of the Tiger Woods phenomenon, they will conclude, came with the release of this Nike commercial.
In this ad, which Nike (Stock Quote: NKE) incredulously released last night, we see Tiger, in black and white, looking serious and perhaps a little sad. And then we hear it - the voice of his late father, Earl Woods.
“Tiger, I am more prone to be inquisitive. To promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything.”
Then they cut to the Nike swoosh.
It is just astonishing that actual human beings thought that this was a good idea.
Here’s the thing that somehow neither Nike nor Tiger were able to keep in perspective. Yes, Tiger’s cheating was bad -- embarrassing for everyone, particularly Tiger and his family. But, guess what. In the context of his career, particularly in terms of his ability to serve as a pitch-man for different products, it wasn’t that big of a deal. People like to gossip about it, the media loves to cover it, but ultimately I don't think anyone really cares.
Consider these infidelity facts from the aptly named InfidelityFact.com:
57% of men admit to committing infidelity in any relationship they've had.
54% of women admit to committing infidelity in any relationship they've had.