Toyota’s Shocking Recall Strategy

It looks like Toyota (Stock Quote: TM) had its eye on the bottom line from early on in its recall saga.

As reported by CNN, internal Toyota documents show that an “executive boasted of the company saving $100 million by negotiating a limited recall for Toyota Camry and Lexus ES cars over a problem that could cause unintended acceleration.”

Here are the details: “In an internal Toyota (TM) document used as part of a company presentation on its government relations, dated July 6, 2009, the phrase ‘Negotiated 'equipment' recall on Camry/ES re: [sudden acceleration], saved $100 million+ with no defect found’ is among a bullet-pointed list of ‘wins.’”

Actually, I would think that a more substantive “win” would be manufacturing cars that don’t accelerate without warning and kill entire families. Just a thought.

Stay classy, Toyota.

—For the best rates on loans, bank accounts and credit cards, enter your ZIP code at

If you liked this article you might like

The Best Fast Food for $1

Insanely Expensive Hospital Bills

The Best Online Savings Accounts

Fabulous Family-Friendly Restaurants

Summer Jobs: Get One Now, Or Risk Unemployment