There’s no doubt that mobile banking is increasing in popularity, with numerous studies indicating more users are handling their finances via their cell phones. But is mobile banking getting so pervasive that we can think the once unthinkable — the end of the bank branch office?
Bank of America (Stock Quote: BAC) certainly thinks so. In July 2009, the bank announced plans to close about 600 of its 6,100 bank branches across the U.S. It’s no coincidence that Bank of America has been at the vanguard of banks adopting technologies that reach out to customers via cell phones. The bank was the first financial institution to offer free online bill payment services. It also opened its customer service phone lines to 24 hours a day — a move that increased volume among mobile phone users.
On the technology side, firms like Nokia (Stock Quote: NOK) are eager to meet consumer demand for more mobile banking applications.
Nokia recently released Nokia Money, a mobile financial service that allows consumers to transfer cash between bank accounts via their cell phones. Nokia Money also enables users to pay bills on their cell phones, or pick up their dinner check without using cash or even a credit card.
Bank of America and Nokia are representative of financial services and technology firms that view the ubiquitous bank branch as archaic and increasingly useless. According to Nokia, there are 4 billion cell phone users worldwide and just 1.6 billion bank accounts. It’s that 2.4 billion gap among cell phone users that technology companies are targeting with new apps and software that encourage mobile banking and discourage trips to the corner bank.
So, how many banks are following Bank of America’s lead? Aite Group LLC says that the number of U.S. banks offering mobile services rose to 614 in 2009 — that’s up from 245 in 2008.