You have to hand it to Bank of America (Stock Quote: BAC). When it comes to credit cards, the bank is king of the jungle. According to J.D. Power & Associates, Bank of America has...
- The third-most credit cards in circulation in the U.S. (at 80.2 million).
- The top ranking for credit cards in circulation worldwide.
- The second-most profits among credit card companies (at $520 million for 2008, according to the Nilson Report).
- And — drum roll please — the worst rating among the big credit card firms, based on the J.D. Power Credit Card Satisfaction Study Ranking in September 2009 (Bank of America finished 10th out of 10 companies).
So, what better way to take credit card customers’ eyes off the ball than with a night at the museum?
That’s exactly what Bank of America is offering its credit card customers, under its “Museums on Us” program. The program offers cardholders free access to art museums, zoos, botanical centers and science museums in 74 cities located in 27 states. Among the highbrow museums participating include The New York Metropolitan Museum of Art, the Bronx Zoo, the African American Museum in Philadelphia (beginning in June 2010) and the National World War I Museum.
The bank’s museum project has really branched out, announcing in 2008 that customers in Atlanta, Baltimore, Charlotte, Chicago, Dallas, Detroit, Houston, Seattle, and Phoenix cultural centers would be open to “Museums On Us” participants for the first time.
The bank has announced eligible dates through September — basically, it’s on for the first full weekend of every month.
In exchange for their agreement to participate, museums and zoos get free advertising from Bank of America, access to bank marketing efforts aimed at increasing membership rolls, and increased gift shop revenue as more people spend the day at the museum — presumable using their Bank of America credit cards to pay for that Albert Einstein bobble head.