The Jersey Shore, a popular reality show on MTV (Stock Quote: VIA), is undoubtedly the biggest guilty pleasure of this decade so far. The show’s characters “work” in a t-shirt shop, but spend most of their days partying, fighting and generally making drama. Irresistible! So it was probably only a matter of time before someone out there would be inspired to make an iPhone app based on it.
The Jersey Shore Party App went on sale yesterday in the iPhone (Stock Quote: AAPL) store and promises to provide “everything you need to become a Jersey Shore club-goer.” It includes features like a pick-up line generator and a fist-pump challenge, where users pump along with a track from their own music collection, plus a program that gives you your own Jersey Shore nick name. The app currently sells for 99 cents.
The party app is not officially produced through the show, so you will not find any of MTV’s content here. However, it’s clear that both the show and the app are based on the same decadent (and thoroughly entertaining) party culture.
What is particularly stunning is that an independent developer was able to beat MTV to produce this no brainer concept for an app. Pretty much all that MTV has done to promote its show online is create a Facebook group and some holiday ecards (correction: one holiday ecard). Besides that, they do try to make some extra money by selling t-shirts, but that’s so 1.0.
That left room for three developers to come in and create an app that simulates the shore party scene while also highlighting some of the absurdity surrounding the show. “We’re not necessarily making fun of the show itself, but making fun of the fact that people get pissed at the show,” said Afrim Kacaj, who designed the app with two partners, Qam Hoxha and Shaban Gjokaj.