In the world of bargain hunting, there are amateurs and there are pros. An amateur might scan a circular or check a few Web sites before heading to the stores. A true bargain hunter systematically tracks down useful coupons and knows when to pounce on the best sale offers.
This season, bargain shoppers will have new game to hunt: Twitter deals. Following retailers on Twitter is quickly becoming a must for keeping up with the latest sales.
“More retailers have realized how useful Twitter can be for their businesses,” noted Craig Johnson, president of Customer Growth Partners, a retailing consulting firm. “More have gotten the hang of using Twitter and we anticipate many will be using social network media to push their sales this Christmas.”
As more retailers jump onto Twitter, keeping track of everyone’s tweets (messages) can be overwhelming. Luckily, Twitter recently introduced a new feature that allows you to organize tweets from other users into as many lists as you want.
For example, if you wanted to keep track of tweets from Sears, Toys R Us and the Gap, you could create a list labeled “stores” and add the usernames of these stores to your list. The stores’ tweets will then appear under one list, making it easier to keep track of sale offers as they appear.
Here’s how to do it:
- Sign up for an account on Twitter.com.
- Click “New List” on your Twitter sidebar.
- Create a name for the list.
- Select Public or Private, depending if you want others to see your list or not.
- Click “Create List.”
To add usernames to a list, go to a person’s page by searching or clicking the name on Twitter, click the Lists icon next to the username and select the checkbox to add that person to the list. Other users can follow the usernames on your public lists but they won’t be allowed to edit them.