Use Your Grocer’s Web Site to Save

Spending just a few minutes online before heading to the grocery store can result in some massive savings. Most major and neighborhood markets have large portions of their Web sites dedicated to coupons and savings and it’s time to start taking advantage.

Safeway (Stock Quote: SWY) and Kroger (Stock Quote: KR)

These two national chains both use Shortcuts.com to provide online coupons to their customers. Available through either store Web site the centralized address above, 80-100 coupons are listed weekly for savings of more than $100.

These can be downloaded directly to the club shopping card or printed and redeemed in store. Both chains offer the option of entering a zip code for more personalized coupons, which are also valid at all of their subsidiaries.

Safeway owns Carrs, Dominicks, Genuardi’s, PavilionsRandalls, Tom Thumb and Vons, and Kroger owns Baker’s Supermarkets, Dillon’s, Food 4 Less, FoodsCo, Fred Meyer, Fry’s Food, Hilander, Jay C, King Scoopers, QFC, Ralphs, Smiths and Scott’s Food and Pharmacy.

SuperValu (Stock Quote: SVU)

This supermarket conglomerate owns some of the best-known grocery stores in the country but lacks a centralized coupon Web site.

Because of this, most of the stores list a page or two of printable weekly specials, but do not have the variety of Safeway or Kroger. One exception in the bunch is Shoppers Food Warehouse, which posts a weekly eight-page circular to its Web site.

SuperValu owns Acme, Albertsons, Bigg’s, Bristol Farms, Cub Foods, Farm Fresh, Hornbacher’s, Jewel/Jewel-Osco, Lazy Acres, Lucky Stores, Save-A-Lot, Shaw’s, Shop ‘n Save, Shoppers Food and Pharmacy, Star Market and Sunflower Market.

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