When it comes to shopping for the cheapest groceries it pays to be flexible. And not to take a store's advertising or hype as gospel.
A new study reveals some surprising savings news. When it comes to the best deals, here’s how some of the biggest stores add up.
Wal-Mart: Not Always the Cheapest
In a study by retail consulting company McMillan/Doolittle commissioned by WalletPop, prices were checked on 40 products available at Target (Stock Quote: TGT), Wal-Mart (Stock Quote: WMT), Dominick's (Stock Quote: SWY) and Jewel stores, and the receipt at Target totaled $1.35 less than the groceries at Wal-Mart.
While WalletPop admits that it isn’t much of a difference, the fact that both discount retailers are so close in pricing is significant, especially because Target was previously found to be more expensive, the site notes.
But when sticking to store brands (aka generics), Wal-Mart beat out the other three. However, since store brand goods may have some differences in quality and ingredients from name brand products, comparisons aren’t necessarily apples to apples.
Where do Fancier Stores Fit In?
Generic pricing was also compared with Aldi and Trader Joe's stores, which sell mostly store-brand products. The same shopping cart of groceries at Trader Joe’s was more expensive than at Target but less than Dominick's and Jewel stores. However, Trader Joe's may be more often considered a direct competitor with Whole Foods or other natural and organic food stores.
And while Wal-Mart’s store brands were among the cheapest, Aldi store-brand items were nearly 29% cheaper than the same items at Wal-Mart, WalletPop notes.