Why Bottled Water is Getting Cheaper

Coffee chains aren’t the only ones lowering prices in an attempt to lure lost customers back. Some water bottlers and retailers are rolling back prices as well to appeal to consumers who’ve stopped spending money on non-necessities.

Falling Water Prices

In some instances the price of a case of 24 bottles of water has dropped more than 60%, according to The Wall Street Journal

Per gallon, bottled-water brands cost about $1.35 in the first quarter, down more than 30% from $1.94 in 2001, the Journal reports.

And regardless of their slowdown in sales, retailers may be forced to get rid of their bottled-water stock before their expiration dates, which may not actually mean anything in the first place. (The expiration dates come from Department of Health rules that prevent food items from being sold more than two years from their packaging date.)

“Bottled water can be used indefinitely if stored properly,” according to the International Bottled Water Association.  That means keeping it at room temperature or cooler, out of direct sunlight and away from solvents and chemicals like gasoline, paint thinners and dry cleaning chemicals, the trade group says. 

Environmental Concerns

In addition to recession-time consumer budget cutting, increasingly earth-conscious consumers have been concerned about the amount of energy required to produce a single bottle of water, the air pollution caused by their production, as well as the resulting waste, contributing to a 6% decline in bottled water sales in the year ending in mid-July, according to the Journal.

Bottled water sellers Coca-Cola (Stock Quote: KO), maker of Dasani; Pepsi (Stock Quote: PEP), bottler of Aquafina; and Nestlé Waters have been reducing the amount of plastic in their bottles in response to this. But Coca-Cola also believes bottled-water sales will improve as soon as the economy does.

What about you – are you drinking more or less bottled water? Are you drinking more tap water? Learn how to keep your water bill at a low flow.

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