When we talk about admirable leadership qualities, most involve looking forward. The ability to put together a winning strategic plan. A knack for predicting what consumers will want next week and next year.
But an underappreciated aspect of good leadership is the willingness to learn from mistakes. And in order to learn from them, you first have to spell out what went wrong and accept your own part in making them happen.
Take the situation at one of the country's highest-profile corporations, General Electric (GE) (Stock Quote: GE). The company's share price has fallen about 75% in the past year, and this week CEO Jeffrey Immelt publicly shouldered some of the blame, acknowledging that the strength of the GE brand had been damaged by decisions made under his leadership.
A bold move? It's certainly a fairly rare one. Many CEOs are eager to point the finger anywhere other than the executive suite when it comes time to explain poor performance. But if you expect employees and clients to buy into your dreams for the future, you have to make peace with the past.
(GE) "Let's face it: Our company's reputation was tarnished because we weren't the 'safe and reliable' growth company that is our aspiration," Immelt wrote in his annual letter to stockholders. "I accept responsibility for this."
(GE) Describing how GE's stock has been "hammered," Immelt said, "no one is more disappointed than I am with the performance of our stock in this tough environment." As part of what I'd call his penance strategy, he declined an annual bonus that could have added up to as much as $12 million. (He receives an annual salary of about $3 million.) Earlier this week, he also bought 50,000 GE shares as a show of confidence.
While making peace with the past is crucial, hand-wringing will only get you so far. You have to show employees and customers that you've mapped out a clear route forward—avoiding those earlier mistakes. During the boom times, GE's identity was somewhat muddled: Was it a technology company? A pseudo-finance company? If nothing else, the economic crisis has forced GE to tighten its focus. And that might ultimately make for a stronger company.
—For the best rates on small business loans, bank accounts and credit cards, enter your ZIP code at BankingMyWay.com.