NEW YORK (MainStreet)As consumers spend more time on their laptops and other digital devices, they are creating more files and other digital assets, but very few Americans are backing up their devices.
According to a Harris Interactive survey conducted by Backblaze, a seven-year old online backup software company based in the San Francisco Bay area, only 10% of U.S. consumers back up their data daily. In 2008, when Backblaze first started conducting the survey, only 6% of consumers backed up daily.
"Most people do not back up the data on their laptops and desktops," said Gleb Budman, CEO of Backblaze. "Some individuals copy files manually to an external hard drive, but that means backups are typically very infrequent and often miss data from programs such as Outlook, iTunes, Picasa and others."
More than half of consumers lose their data each year because their hard drive or laptop has died, a virus has infected their computer or a user error has reared its head, Budman said.
"There are a lot of ways that data gets vaporized," he said.
While some online sync programs such as iCloud or Dropbox store your data in the cloud, most do not enable you to backup all of your data - typically limiting the type of documents stored, requiring you to manually move files into a different folder to be stored online, or only keeping the most recent version.
Backblaze, an unlimited online backup service, will back up all of the data, including photos, videos, music, health information, financial records, wills/trusts and other documents stored on your laptop or computer continuously without the user having to manually select any files.
Unlike most traditional online backup services, Backblaze has an "exclusion" approach, which means that it backs up all data to the cloud, while just excluding your operating system and applications. This ensures that the photos, videos, music stored inside or outside on your standard data directory or folder are backed up automatically and safely to Backblaze.