NEW YORK (TheStreet) -- After its first month, Google+ has flown by a few huge milestones, but it hasn't achieved its ultimate goal as the clear successor to Facebook.
Google+, Google's (Stock Quote: GOOG) social networking site that allows Gmail users to sort friends and share photos, rocketed to 25 million users in less than a month. This rapid rise makes it the "fastest start" of any social Web service, according to Comscore.
But as Wedbush analyst Lou Kerner and others point out, the early rush of curiosity seekers isn't necessarily a sign of a well-woven social web. While Google+ has "captured the imagination of the digital cognoscenti, engagement remains relatively low," Kerner said at the start of a Google+ discussion he hosted Tuesday.
- During the conference call with social Web experts, Kerner and his crew established a few key points about Google+:
- Guys prefer Google+ twice as much as females.
- Early adopters -- people who jump on the newest, shiniest objects -- are the site's core users.
- Micro-blogging site Twitter might be more threatened than Facebook by the rise of Google+.
- India is second to the U.S. as the country with the most Google+ users.
- Brazilians, thanks to their passion for Google's Orkut, spend the most time on Google sites of any nation.
- Google+ is Google's third attempt at social networking, but clearly its best effort yet.
With built-in contact lists via Gmail and an easy click-and-drag process for creating Circles, the assembly process is simple enough to accommodate any technophobe.
But so far, most people who use Facebook -- or those who don't care much about online networking -- seem to find Google+ irrelevant at best, an annoyance at worse.
Even the name "Google+" sounds more like a better search engine than a Facebook rival, at least to the many people who haven't been focused on the hugely blossoming social Web sphere.