NEW YORK (MainStreet) — Did you know that you can't get Kentucky Fried Chicken in Montana? Or that Whole Foods has more stores in tiny Massachusetts than in all of Texas? These are a few results from Morgan Stanley's latest retail atlas which was released last week. The atlas breaks down chains by their geography, and while the company releases it to help businesses plan their development, it also reveals some interesting trivia about the American marketplace, such as:

  • KFC is just a visitor these days. More than three-quarters of Kentucky Fried Chicken's restaurants are located outside the United States.
  • Americans love Tex-Mex, and we're the only ones. Although popular here in the U.S., Taco Bell, Chipotle and Qdoba have almost no restaurants overseas.
  • Starbucks is popular everywhere you'd expect. The upscale coffee seller is booming in states like New York, Texas, Illinois and Washington, and much less so in states like Wyoming, Kansas, Arkansas and Mississippi.
  • The state that has the fewest Starbucks: Vermont, with only four statewide.
  • People either love their coffee or don't. Dunkin' Donuts and their plain black brew does not do noticeably better in states with fewer Starbucks.
  • Best place in America to buy Abercrombie and Fitch: the South, which has nearly a quarter of all A&F stores nationwide.
  • Christmas is a year-round event in New England, which sports 53 Christmas Tree Shops dedicated to the holiday 365 jolly days a year.
  • Maryland loves its steak. The tiny state has more Outback Steakhouses than North Dakota, South Dakota, Nebraska, Kansas, Oklahoma and Maine put together.
  • We Americans love our dollar stores. Morgan Stanley reported more than 24,000 locations for Dollar Tree, Family Dollar and Dollar General combined.
  • McDonald's and its all-American cheeseburger seems to have taken a cue from KFC. More than half of all McDonald's locations are now overseas.
  • Don't like Walmart? Try Oregon, with only 41 stores in the entire state or, again, Vermont, which limits itself to a trim five.

--Written for MainStreet by Eric Reed, a freelance journalist who writes frequently on the subjects of career and travel. You can read more of his work at his website www.wanderinglawyer.com.