Porter Bancorp, Inc. (NASDAQ: PBIB), parent company of PBI Bank, announced today that PBI Bank, Inc. has formed a partnership with RLF Communications, LLC for marketing communications support following a rigorous review and bid process. The bank’s senior leadership team selected RLF Communications from amongst several marketing agencies that presented on their strategic capabilities, level of experience, depth of banking industry knowledge and tactical executions.

“PBI Bank is poised for growth in both our metro and rural markets and to expand and enhance our product and service offerings,” said John T. Taylor, PBI Bank President and CEO. “Given the breadth and scope of our market area in Kentucky, we recognized that an important part of that growth is predicated on defining a strong, meaningful brand and reconnecting with the many communities we serve.”

Taylor added that RLF Communications demonstrated particular strength and depth in financial services marketing, advertising and public relations. RLF Communications conducts regional and national campaigns for its clients in the southeast and south central regions of the U.S., and has been consistently recognized with awards and honors for its creativity, execution and driving successful results.

“We are extremely pleased to partner with PBI Bank and help them define and communicate their story, value proposition and competitive differentiators,” said Monty Hagler, RLF Communications President and CEO. “PBI Bank has a clear strategic vision for growth in both its retail and commercial lines of business, and we look forward to supporting the work around that vision to raise the profile of PBI Bank in the communities where the bank operates.”

About Porter Bancorp, Inc.

Porter Bancorp, Inc., a bank holding company headquartered in Louisville, Kentucky, had $1.1 billion in assets as of March 31, 2014. Through Porter’s subsidiary PBI Bank, it operates 18 full-service banking offices in Kentucky. Porter Bancorp’s common stock is traded on the Nasdaq Global Market under the symbol “PBIB.”

About RLF Communications

RLF Communications, based in Greensboro, NC, is a full-service agency that delivers insightful strategy, powerful ideas and relentless execution to advance client objectives. RLF’s work is consistently recognized with national marketing communications awards, including ADDYs, PRWeek awards, SABRE awards and the Public Relations Society of America’s Silver and Bronze Anvils. RLF is also cited as one of the best agencies to work for in the U. S., and is a proud partner of Worldcom, the world’s largest and oldest partnership of independent communications agencies with 140 agency partners throughout the globe.


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