Will This Price Target Increase Help Electronic Arts (EA) Stock Today?

Story updated at 10 a.m. to reflect market activity.

NEW YORK (TheStreet) -- BMO Capital Markets raised its price target for Electronic Arts (EA) to $46 from $40 Wednesday, reiterating its "outperform" rating for the video game publisher.

EA fell -2.3% to $37.54 in morning trading.

The analyst firm also raised its EPS estimates for the company through 2016. BMO Capital analyst Edward S. Williams noted that EA continues to execute well, and realize higher margins.

"With a strong start and leading share on next-generation consoles from Microsoft and Sony, we believe Electronic Arts is well positioned for a period of sustained growth with an impressive slate of core titles, strong digital growth, and focus on cost control," Williams wrote. "We also believe the company continues to leverage its portfolio of key brands and evolving business models across multiple platforms to reach and monetize a broader audience."

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Separately, TheStreet Ratings team rates ELECTRONIC ARTS INC as a Buy with a ratings score of B-. TheStreet Ratings Team has this to say about their recommendation:

"We rate ELECTRONIC ARTS INC (EA) a BUY. This is driven by a few notable strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its solid stock price performance, increase in net income, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity."

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

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