To prevent the strong sales and earnings trends at Domino's Pizza from cooling amid intense competition from Papa John's (PZZA), Yum Brands' (YUM) Pizza Hut, and even Starbucks (SBUX) and Chipotle (CMG), the company has begun to bake big ideas at its corporate headquarters.
In an interview with TheStreet, Doyle said "we think there are opportunities" when asked if the company could soon roll out a "skinny menu." A skinny menu at Domino's Pizza would theoretically consist of the company's classics, but be underpinned by low fat cheeses and meats, reduced sodium sauce and a whole wheat flour blend.
"It's all about giving people opportunities," according to Doyle.
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The idea is not so farfetched. Domino's Pizza already sells a "smart slice" exclusively to educational systems, offering children a healthier option for one of their favorite lunchtime foods.
Any Domino's Pizza skinny menu products are unlikely to be delivered via an unmanned drone, at least not yet. So Domino's Pizza will continue to rely on its leading automobile delivery service to gets its hot products to college students and families. It's just that the vehicle that pulls up to the front of any establishment may look very futuristic.