3 Stocks Pulling The Consumer Goods Sector Downward

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

All three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading up 63 points (0.4%) at 17,115 as of Tuesday, July 22, 2014, 12:55 PM ET. The NYSE advances/declines ratio sits at 2,207 issues advancing vs. 762 declining with 147 unchanged.

The Consumer Goods sector currently sits up 0.9% versus the S&P 500, which is up 0.6%. On the negative front, top decliners within the sector include Kimberly-Clark ( KMB), down 2.3%, and International Paper ( IP), down 1.6%.

TheStreet would like to highlight 3 stocks pushing the sector lower today:

3. Harley-Davidson ( HOG) is one of the companies pushing the Consumer Goods sector lower today. As of noon trading, Harley-Davidson is down $4.04 (-6.0%) to $63.04 on heavy volume. Thus far, 5.1 million shares of Harley-Davidson exchanged hands as compared to its average daily volume of 1.5 million shares. The stock has ranged in price between $62.80-$64.50 after having opened the day at $64.04 as compared to the previous trading day's close of $67.08.

Harley-Davidson, Inc. manufactures cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products and Financial Services. Harley-Davidson has a market cap of $14.6 billion and is part of the automotive industry. Shares are down 3.1% year-to-date as of the close of trading on Monday. Currently there are 6 analysts that rate Harley-Davidson a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Harley-Davidson as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, increase in net income, revenue growth, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value. Get the full Harley-Davidson Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading, PepsiCo ( PEP) is down $0.52 (-0.6%) to $89.39 on average volume. Thus far, 2.6 million shares of PepsiCo exchanged hands as compared to its average daily volume of 3.8 million shares. The stock has ranged in price between $89.01-$89.64 after having opened the day at $89.63 as compared to the previous trading day's close of $89.91.

PepsiCo, Inc. operates as a food and beverage company worldwide. Its Frito-Lay North America segment offers Lay's and Ruffles potato chips, Doritos and Tostitos tortilla chips, Cheetos cheese flavored snacks, dips, Fritos corn chips, and Santitas tortilla chips. PepsiCo has a market cap of $137.2 billion and is part of the food & beverage industry. Shares are up 8.4% year-to-date as of the close of trading on Monday. Currently there are 10 analysts that rate PepsiCo a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates PepsiCo as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, increase in net income, revenue growth, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full PepsiCo Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading, Coca-Cola ( KO) is down $1.28 (-3.0%) to $41.12 on heavy volume. Thus far, 14.6 million shares of Coca-Cola exchanged hands as compared to its average daily volume of 11.9 million shares. The stock has ranged in price between $40.61-$41.33 after having opened the day at $41.10 as compared to the previous trading day's close of $42.40.

The Coca-Cola Company, a beverage company, manufactures and distributes coke, diet coke, and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages. Coca-Cola has a market cap of $185.1 billion and is part of the food & beverage industry. Shares are up 2.6% year-to-date as of the close of trading on Monday. Currently there are 9 analysts that rate Coca-Cola a buy, 1 analyst rates it a sell, and 6 rate it a hold.

TheStreet Ratings rates Coca-Cola as a buy. The company's strengths can be seen in multiple areas, such as its expanding profit margins, good cash flow from operations, reasonable valuation levels and notable return on equity. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Coca-Cola Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).
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