Books-A-Million, Inc. (NASDAQ:BAMM) announces a special celebration. Harry Potter, one of the most popular book series characters in publishing history, celebrates his birthday on July 31 – and every Books-A-Million store across the country will host a party that all his fans can enjoy, muggle and wizard alike.

Since the release of the first novel, ‘Harry Potter and the Philosopher’s Stone,’ on June 30, 1997, the books have gained immense popularity, critical acclaim, and commercial success worldwide. As of July 2013, the books have sold between 400 and 450 million copies, making them some of the best-selling book series in history, and have been translated into 73 languages. The last four books consecutively set records as the fastest-selling books in history, with the final installment selling approximately 11 million copies in the United States within the first twenty-four hours of its release.

Books-A-Million has had a special history with Harry Potter events, and has been a destination for fans since its onset. Beginning at 6 p.m. on July 31, fans are invited to come to stores dressed as their favorite Harry Potter character. Also, all Potter enthusiasts who are knowledgeable of J. K. Rowling’s richly detailed series will have the chance to demonstrate their expertise of the beloved series with various games, activities, and trivia.

“Please join us in celebrating our favorite hero, Harry Potter, for his birthday celebration on July 31st,” said Sandra Wilson, Kids’ and Teen Senior Book Buyer for Books-A-Million. “Relive the excitement of the series at our stores with activities for fans of all ages.”

For more information about Books-A-Million or the Harry Potter birthday party events on July 31, interested attendees can contact their local store, but preferably not by owl.

About Books-A-Million, Inc.

Books-A-Million, Inc. is one of the nation’s leading book retailers and sells on the Internet at The Company presently operates 254 stores in 33 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd & Charles and traditional bookstores operating under the names Bookland and Books-A-Million. Also included in the Company’s retail operations is the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores with 43 locations. The Company also develops and manages commercial real estate investments through its subsidiary, Preferred Growth Properties. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company’s corporate website at

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