WALLDORF, Germany, July 22, 2014 /PRNewswire/ -- SAP SE (NYSE: SAP) today announced the integration of its automated predictive analytics software, the SAP® InfiniteInsight® solution, with the SAP Customer Engagement Intelligence solution powered by SAP HANA®. The combination of these solutions provides businesses with simplified processes for analyzing and targeting customers, in addition to building models faster and more accurately.
To help analyze and target relevant customers, SAP InfiniteInsight automates the building of sophisticated predictive models and helps users quickly get to the right algorithm for their business problem with a model built for accuracy and optimal results. Through SAP InfiniteInsight, customers can now use all available variables in SAP Customer Engagement Intelligence and stack them against one another in order to identify the predictive ones, allowing the user to better understand the key drivers of each model within minutes. "As part of SAP's continued efforts to simplify IT for all of our customers, the integration of SAP InfiniteInsight into SAP Customer Engagement Intelligence is a first step toward making predictive analytics available to everyone," said Shekhar Iyer, global vice president, Business Intelligence and Predictive Analytics, SAP. "The integrated solution puts the power of predictive analytics into the hands of the business user, enabling more effective targeting and faster time to value by integrating business intelligence, agile visualization and advanced analytics into standard business processes." In the rapidly changing telecommunications industry, understanding customer preferences and responding in real time is a critical capability for communications service providers (CSPs). With the integration of predictive modeling and customer engagement solutions from SAP, CSPs can increase the efficiency and effectiveness of their marketing, sales and service organizations to better deliver personalized services, increase customer loyalty and reduce churn.