NEW YORK (TheStreet) -- Following a 2013 season that saw the Michigan Wolverines host notable games against Notre Dame and an annual battle with Ohio State, Michigan Stadium in Ann Arbor will see limited visits from top-tier schools this season when the team takes to the gridiron next month.
A weak 2014 home schedule has dropped the University of Michigan out of the Top 25 priciest college football programs on the secondary market for the upcoming season, welcoming its most distinguished opponent on Oct. 11 when Penn State travels to Ann Arbor. The shortage of big-name schools at home on the Michigan football schedule has greatly affected the secondary ticket market for Michigan games this season.
According to TiqIQ, Michigan football tickets currently have an average price of $117.10 on the secondary market With just over six weeks remaining until Week 1 kickoff on August 3. This number falls just shy of entering the Top 25, as the 25th school, the University of Florida, holds an average price of $118.64 for the upcoming 2014 season.
While the ebb and flow of the secondary market is constantly fluctuating, Michigan may move up in ranking come August but the drop in average price in comparison to last season is noteworthy in itself regardless of placement among other schools. For the 2013 season, the Wolverines had an average price of $197.41, marking over a 40% decline in average secondary ticket price from last season.
Pivotal home games against both Notre Dame and Ohio State last season certainly benefited Michigan’s average price on the secondary market. The Sept. 7 match-up against the Fighting Irish had an average price of 373.35, 89.1% higher than the 2013 home average, while the Nov. 30 game against the Buckeyes had an average price of $250.05, 26.6% above last season’s home average.
Michigan won’t see prices even remotely close to these games this season.The most notable game against Penn State also serves as Michigan Stadium’s highest price game with an average price of $197.61, 68.75% above 2014 home average but just 20 cents above the school’s 2013 home average.
Michigan’s 7-6 record last season also hasn’t helped secondary tickets sell at top prices, either. After storming out of the gates and winning its first five games of the 2013 season, including a Week 2 victory over Notre Dame, the Wolverines went just 2-5 over the season’s final seven weeks and suffered a loss against Kansas State in the 2013 Buffalo Wild Wings Bowl.
A disheartening loss to rival Ohio State on November 30 also caused considerable grief in Michigan, as the Wolverines suffered a 42-41 defeat at the hands of the Buckeyes. This season’s game, the most expensive in college football this season, will be a home game on the Ohio State football schedule.
While secondary numbers have declined following a season of inconsistent play and the issuing of a weak home schedule for the upcoming season, Michigan will enter 2014 with a chip on its shoulder and something to prove. Prices have plummeted on the secondary market and opponents are scarce at Michigan Stadium but the Wolverines will hope that such instances will make them a stronger unit, taking advantage of its humdrum opposition and in-turn potentially driving secondary prices back up, at least closer to the expected averages.
This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.