3 Stocks Driving The Consumer Goods Sector Higher

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

All three major indices are trading down today with the Dow Jones Industrial Average ( ^DJI) trading down 74 points (-0.4%) at 17,027 as of Monday, July 21, 2014, 12:55 PM ET. The NYSE advances/declines ratio sits at 889 issues advancing vs. 2,085 declining with 146 unchanged.

The Consumer Goods sector currently sits down 0.5% versus the S&P 500, which is down 0.4%. A company within the sector that increased today was Michael Kors Holdings ( KORS), up 1.9%. On the negative front, top decliners within the sector include Rock-Tenn Company Class A ( RKT), down 4.8%, Monster Beverage ( MNST), down 3.5%, Mattel ( MAT), down 2.1%, International Paper ( IP), down 1.7% and Royal Philips ( PHG), down 1.0%.

TheStreet would like to highlight 3 stocks pushing the sector higher today:

3. BRF ( BRFS) is one of the companies pushing the Consumer Goods sector higher today. As of noon trading, BRF is up $0.36 (1.4%) to $25.91 on light volume. Thus far, 331,820 shares of BRF exchanged hands as compared to its average daily volume of 1.3 million shares. The stock has ranged in price between $25.46-$25.93 after having opened the day at $25.55 as compared to the previous trading day's close of $25.55.

BRF S.A., together with its subsidiaries, is engaged in raising, producing, and slaughtering poultry, pork, and beef in Brazil. It operates in four segments: Domestic Market, Foreign Market, Dairy Products, and Food Service. BRF has a market cap of $21.9 billion and is part of the food & beverage industry. Shares are up 18.6% year-to-date as of the close of trading on Friday. Currently there are 2 analysts who rate BRF a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates BRF as a buy. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, good cash flow from operations and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full BRF Ratings Report now.

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading, Johnson Controls ( JCI) is up $0.40 (0.8%) to $49.56 on average volume. Thus far, 1.9 million shares of Johnson Controls exchanged hands as compared to its average daily volume of 3.4 million shares. The stock has ranged in price between $48.74-$49.59 after having opened the day at $48.78 as compared to the previous trading day's close of $49.16.

Johnson Controls, Inc. is engaged in building efficiency, automotive experience, and power solutions businesses worldwide. Johnson Controls has a market cap of $33.5 billion and is part of the automotive industry. Shares are down 2.8% year-to-date as of the close of trading on Friday. Currently there are 7 analysts who rate Johnson Controls a buy, 1 analyst rates it a sell, and 9 rate it a hold.

TheStreet Ratings rates Johnson Controls as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, compelling growth in net income, good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. We feel these strengths outweigh the fact that the company shows low profit margins. Get the full Johnson Controls Ratings Report now.

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading, Tesla Motors ( TSLA) is up $2.40 (1.1%) to $222.42 on average volume. Thus far, 2.6 million shares of Tesla Motors exchanged hands as compared to its average daily volume of 6.1 million shares. The stock has ranged in price between $216.72-$223.21 after having opened the day at $217.25 as compared to the previous trading day's close of $220.02.

Tesla Motors, Inc. designs, develops, manufactures, and sells electric vehicles and electric vehicle powertrain components. Tesla Motors has a market cap of $26.9 billion and is part of the automotive industry. Shares are up 46.3% year-to-date as of the close of trading on Friday. Currently there are 5 analysts who rate Tesla Motors a buy, 1 analyst rates it a sell, and 6 rate it a hold.

TheStreet Ratings rates Tesla Motors as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth and notable return on equity. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, weak operating cash flow and poor profit margins. Get the full Tesla Motors Ratings Report now.

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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