Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link. All three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading up 99 points (0.6%) at 17,076 as of Friday, July 18, 2014, 12:55 PM ET. The NYSE advances/declines ratio sits at 2,467 issues advancing vs. 494 declining with 140 unchanged. The Consumer Non-Durables industry currently sits up 0.9% versus the S&P 500, which is up 0.9%. Top gainers within the industry include Foot Locker ( FL), up 2.4%, Packaging Corp of America ( PKG), up 2.3%, Crown Holdings ( CCK), up 2.1% and Ball ( BLL), up 1.6%. TheStreet would like to highlight 3 stocks pushing the industry higher today: 3. Colgate-Palmolive ( CL) is one of the companies pushing the Consumer Non-Durables industry higher today. As of noon trading, Colgate-Palmolive is up $0.39 (0.6%) to $68.99 on average volume. Thus far, 1.0 million shares of Colgate-Palmolive exchanged hands as compared to its average daily volume of 2.7 million shares. The stock has ranged in price between $68.55-$69.01 after having opened the day at $68.78 as compared to the previous trading day's close of $68.60. Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. The company operates in two segments: Oral, Personal and Home Care; and Pet Nutrition. Colgate-Palmolive has a market cap of $63.6 billion and is part of the consumer goods sector. Shares are up 6.5% year-to-date as of the close of trading on Thursday. Currently there are 6 analysts who rate Colgate-Palmolive a buy, 1 analyst rates it a sell, and 12 rate it a hold. TheStreet Ratings rates Colgate-Palmolive as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, good cash flow from operations, expanding profit margins and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full Colgate-Palmolive Ratings Report now. 3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.