Why Visa (V) Stock Is Up Today

NEW YORK (TheStreet) -- Visa (V) was gaining 0.4% to $222.67 Wednesday after launching the new Visa Checkout online payment system.

The Visa Checkout service aims to make online payments easier by eliminating some steps in the usual process, similar to PayPal (EBAY) and other services. To use the service users can sign up with their Visa credit and debit cards, or any other branded cards, and later pay for items by inputting their username and password.

The first partners to use the Visa Checkout include Neiman Marcus, Pizza Hut (YUM), Staples (SPLS), and United Airlines (UAL). Retailers who used V.me, Visa's previous online payment system will switch to the new service, which the credit card company says has a more recognizable brand and is more streamlined.

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TheStreet Ratings team rates VISA INC as a Buy with a ratings score of A. TheStreet Ratings Team has this to say about their recommendation:

"We rate VISA INC (V) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results."

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