LOS ANGELES, July 16, 2014 /PRNewswire/ -- Evite, the leading digital invitation and party/event planning service, today announced a partnership with Jifiti, a digital gifting pioneer, to create an advanced event planning experience for both hosts and guests. This first-of-its-kind collaboration allows Evite birthday invitees to easily select a gift and send it to the recipient in seconds. Whether or not guests can make it to the party, the new Evite-Jifiti instant gifting eliminates the major pain point that stands between the RSVP and the event. "Birthdays are our most popular invitation category on Evite and gifting is a natural extension to the event space," said Ed Gross, Vice President of Business Development at Evite. "Jifiti's unique gifting platform will really enhance our party planning experience and we are thrilled to bring this innovative solution to our users." Jifiti's 'Gift It' technology provides event guests the ability to browse and select products from leading retailers like Sephora, Brookstone, Amazon, Banana Republic, Nike and Toys "R" Us, and instantly send in the form of a digital gift. The recipient can easily redeem the suggested gift online, or in any of the retailer's U.S. locations. Recipients can also apply a voucher towards an entirely different product from that same retailer, if preferred. "Guests love going to parties, but sometimes running out to find a gift that the recipient will love can be a real challenge," said Shaul Weisband, Jifiti CMO and Co-Founder. "That's where we come in; guests only need to know the recipient's email in order to send their gift digitally. This method makes it a great, no-hassle solution for guests who are constantly on-the-go, or those who can't make it to the event but still want to easily send a thoughtful gift." Party planners who want to offer their guests the Jifiti experience can select birthday invite designs at www.evite.com. Retailers interested in offering their products on the Evite instant gifting platform can contact Shaul Weisband at email@example.com. About Evite With over 200 million invitations sent every year, Evite is the leading digital invitation and social event planning brand. Evite's easy-to-use invitation designs kick off more than 7 million parties and gatherings every year. With 24,000 invitations sent every hour, and party-planning tools that handle hundreds of millions of RSVPs annually, Evite is responsible for more celebrations than any other online brand. Launched in 1998, Evite is headquartered in Los Angeles and is a subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA). Like us on Facebook and follow us on Twitter, Google+, Pinterest and Instagram: https://www.facebook.com/evitehttps://twitter.com/evitehttps://plus.google.com/u/0/s/evitehttp://www.pinterest.com/evite/ Instagram: Evite About Jifiti Jifiti's patent pending gifting technology allows users to convert a product into a digital gift card to be sent instantly as a gift via email, SMS or social networks. By allowing the recipient to complete the purchase of the gift using the gift card, Jifiti eliminates makes thoughtful gifting easier for the sender, more convenient for the recipient, and efficient for the retailers by eliminating returns. It's slew suite of no-integration gifting solutions include the native Jifiti app which allows users to send gifts directly from dozens of leading retailers; the 'Gift It' button for retailer e-commerce sites and a turn-key gift registry platform recently launched by IKEA Portland.