NEW YORK (TheStreet) -- LeapFrog Enterprises (LF) will attempt to capitalize on their success of making popular toys by creating children's versions of adult gadgets by trying to do the same thing with video game consoles, Bloomberg reports.
The company today unveiled its first educational, active video gaming system, LeapTV.
LeapTV is designed from the ground up specifically for children ages three to eight years old. The new video game console system changes the way children learn by combining activity and movement with best-in-class educational curriculum, the company said.
Shares of LeapFrog are down -2.13% to $7.34.
TheStreet Ratings team rates LEAPFROG ENTERPRISES INC as a Buy with a ratings score of B-. TheStreet Ratings Team has this to say about their recommendation:
"We rate LEAPFROG ENTERPRISES INC (LF) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels and expanding profit margins. We feel these strengths outweigh the fact that the company has had somewhat weak growth in earnings per share."
Highlights from the analysis by TheStreet Ratings Team goes as follows: