NEW YORK (TheStreet) -- Yahoo (YHOO) is expected to be surpassed by Microsoft (MSFT) for the first time in the $140.2 billion worldwide digital advertising market, according to estimates by research firm eMarketer, Reuters reports.
Microsoft's global ad revenue share for 2014 is forecast at 2.54%, ahead of Yahoo's 2.52% share.
Yahoo is expected to report its second quarter results later today, and its shares are currently down -0.73% to $35.44.
TheStreet Ratings team rates YAHOO INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate YAHOO INC (YHOO) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income."
Highlights from the analysis by TheStreet Ratings Team goes as follows: